When Montefiore Medical Center approached Monigle Associates to create a new design system for their university hospital in the Bronx, my approach was to think about what makes the Bronx unique, specifically the layout of the city, the numerous languages, and diversity of cultures. I created patterns inspired by the Bronx streetscapes and these shapes were the foundation of the design system, which I called Fabric of the Community.
I designed their new wordmark, updated their corporate colors, created their design system, developed the brand standards for their new logo and design system, and played an integral role in the creation and management of their online Identity Management System.
Agency: Monigle Associates
Client: Montefiore Medical Center
Creative Director: Laurent Tschumy
Designer: Jane Rabadi
Map shapes created from Bronx neighborhoods
Folder (outside cover)
The Children’s Hospital at Montefiore Bi-Fold Brochure