The Santa Monica Arts Foundation, established in 1983, exists to promote and support the city’s arts and culture community. The Foundation has not had a logo identity nor any branding for their events, so Santa Monica’s Office of Cultural Affairs asked me to develop a logo, design system and brand guidelines, and to design the collateral for the Foundation’s 2019 Arts Leadership Awards.

To view the Santa Monica Arts Foundation’s brand guidelines, click here.

Client: Santa Monica Arts Foundation
Design: Jane Rabadi